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Nutritious instant oatmeal launched to meet healthcare demand

2020-September-4       Source: Newsgd.com

Do you often need to rush to work or catch up on your work and have little time for a bite to eat? Are you craving a nutritious meal supplement to eat your fill and replenish lost energy?

Do you often need to rush to work or catch up on your work and have little time for a bite to eat? Are you craving a nutritious meal supplement to eat your fill and replenish lost energy? Here comes a new choice, nutritious instant oatmeal jointly developed by China's largest pharmaceutical company Guangzhou Pharmaceutical Holdings Limited (GPHL) and global food and beverage leader PepsiCo.

(Photo provided to Newsgd.com)

On September 3rd, GPHL entered into a cooperative agreement with PepsiCo in Guangzhou, that its subsidiary Guangzhou Baiyunshan Pangaoshou Pharmaceutical Co., Ltd. (Pangaoshou) and PepsiCo's oat brand Quaker will work together to develop healthy and trendy instant oatmeal products which incorporate Chinese traditional style and culture.

The first two new products jointly developed by Pangaoshou and Quaker are Hou Tou Gu flavor and E Jiao flavor instant oatmeal. In traditional Chinese medicine, Hou Tou Gu (Hericium Erinaceus) benefits the five internal organs (heart, liver, spleen, lungs and kidneys) and promotes digestion, while E Jiao (Colla Corii Asini) can tonify blood and nourish yin. Paired with other ingredients scientifically, both flavors of oatmeal are good for health.

(Photo provided to Newsgd.com)

Pangaoshou is a China Time-honored Brand with a history of 130 years and a well-known Chinese patent medicine manufacturer. Quaker has been the leading expert in oats and dedicated to transforming the oat into products that help people benefit from their goodness for more than 140 years. Their cooperation goes with a trend in China called Guochao ("國潮"), which refers to a surge in young consumers’ interest in domestic brands and products that incorporate Chinese traditional style and cultural elements.

According to GPHL chairman Li Chuyuan, the nutritious instant oatmeal is one of the company's first fast moving consumer goods co-developed with a Fortune Global 500 enterprise and the company’s other move to extend its philosophy 'Trendy TCM'. The product is a crossover integration of modern health concept, Guochao culture and the idea of medicine and food as inseparable.

Anne Tse, GM and SVP of PepsiCo Greater China Foods, pointed out that the two companies make the most of resources and advantages of both sides and present healthy products that meet the demand of Chinese consumers, particularly young adults.

As the pandemic has raised people's awareness of healthcare, both companies agree on developing more healthy products for the masses, which is also the original intention of launching the nutritious instant oatmeal together.

(Photo provided to Newsgd.com)

GPHL is the county's largest pharmaceutical company and largest Chinese patent medicine producer. In 2019, GPHL achieved sales revenues of 133 billion RMB and a total profit of 5 billion RMB, up 15% and 21% respectively on a year-over-year basis. GPHL owns 10 century-old enterprises, 12 China Time-Honored Brands, 6 national intangible cultural heritage projects, and various well-known brands such as Wanglaoji and Pangaoshou.

PepsiCo is one of the world's leading food and beverage companies, its product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales. The Quaker Oats Company is dedicated to making hearty oats delicious and convenient, and has remained a leading brand in oats by developing everything from breakfasts to snacks to tasty recipe ideas.

Author | Monica

Editor | Olivia & Jerry

Editor: Monica Liu

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